WALLINGFORD, Conn. — AdultVideoUniverse.com is holding a sale on Friday through Monday on its 20 best-selling titles of 2009.

The discounted titles will be reduced in price by another 35 percent.

“Each holiday season we show our customers what’s been hot over the past year — but this is different,” said Amber Adams, AdultVideoUniverse.com spokesperson. “We put the list on sale and then we’re dropping the prices even lower for the entire cyber weekend. And that’s not even the only sale going — there’s a ton of other specials! We’ve really gone all out this year. We think our customers will appreciate the bargains.”

AdultVideoUniverse’s bestsellers include gonzo, features, Hustler’s parodies and an exclusive title by Elegant Angel.

CHATSWORTH, Calif. — Penthouse has released “How I Did a MILF.”

The movie stars Holly Sampson, Roxanne Hall, Vanessa Leon, Sienna West, Angelina Ashe and Holly West.

The DVD also features a bonus scene from “MILFs in High Heels” featuring Rayveness.

“So many guys have this fantasy,” said Robert Plarski, executive vice president of sales for Pulse Distribution. “MILF titles always do exceptionally well. It’s a genre that continues to grow. This is the second MILF title from Penthouse this month — ‘Another Man’s MILF’ was the best-selling MILF title we’ve had in awhile, but ‘How I Did a MILF’ could potentially do even better.”

For sales, email rplarski@pulsedistribution.com, or email (818) 435-1605.

MELBOURNE, Australia — Australia and South Africa-based adult lifestyle show Sexpo has added new attractions to its event.

Crusty Demons with Seth Enslow will join headlining adult stars Jenna Haze and Nikki Jayne. The Crusty Demons will perform 12 featured bike stunts on the show expanded floor space.

Also new to Melbourne Sexpo is an inflatable cube for pole dancing and lap dancing that will be run by Spearmint Rhino. Visitors also will have access to an erotic film festival and the “striker cock” attraction.

Sexpo also has added a business-to-business trade show featuring 19 major wholesale companies, including Topco, Lelo, Tickler, Leg Avenue, Fun Factory, Pjur and Evolved Novelties. The companies’ products will be available for sale to the general public as well as wholesale.

“We are delighted with our customer’s response to the new look, new website and other developments with our brand,” said Rob Godwin, Sexpo general manager. “Sexpo has major plans to expand the business-to-business trade show at all of our shows internationally, and Sexpo TV pay-per-view channel during 2010.”

Sexpo Melbourne kicks off tomorrow at the Melbourne Convention and Exhibition Center.

The show will expand to include New Zealand next year, and in 2011 in London and the U.S.

HOLLYWOOD, Calif. — The parody series that put X-Play on the map in a big way returns with its third installment. “Not the Bradys XXX Pussy Power,” directed by Will Ryder, is in stores now.

Starlets Lexi Belle and Dylan Riley have joined the cast as Marcia and Jan, respectively, replacing Teagan Presley and Aurora Snow.

“Anytime you make changes to something that is ultra-successful you have to be really careful, but both of these girls were born for this movie,” Ryder said.

“When I got the call to audition for Marcia I was so excited,” Belle said. “I mean there really isn’t any series bigger in adult movies than ‘Not the Bradys XXX’ and I told my agent I wanted this role badly and I was lucky enough to get it.”

In this new movie Jan yearns to be popular just like her big sister Marcia. Jan’s sex-crazed classmate Monica (Tanner Mayes) shows her other ways to get good grades and become popular with the boys by using the power of her private parts, but all hell breaks loose when Carol and Mike try to control their daughters.

Rounding out the new cast members are Nicole Ray, Ashlyn Rae, Tanner Mayes, Alana Evans, Kacey Jordan, Lynn LeMay, Mike Horner, Eric John, Seth Gamble, Kris Slater, James Deen, Mickey Butders and Ron Jeremy as Sam the Butcher.

“There is not a more wholesome porn series anywhere, but you have to see the sex in this new movie because it’s what you missed on TV,” Ryder said.

A soft trailer for the movie can be seen here.

To order, call LFP Video’s David Diamond at (888) 249-3523, or email ddiamond@lfp.com.

For worldwide broadcast rights, call Marc Bruder of CED at (310) 829-2222, ext. 10.

HOLLYWOOD, Calif. — Adult performer Jean Val Jean has turned up on a Bravo reality TV series under a different name.

Val Jean is a contestant on the series “Chef Academy,” which pits a group of culinary hopefuls against each other to win the approval of chef Jean Christophe Novelli. The nine contestants vie for the chef’s approval in a variety of cooking challenges.

The former adult performer appears under the name Emmanuel Delcour. According to the Internet Movie Database, that’s Val Jean real name.

Fellow contestants asked Val Jean about his porn past on a recent episode.

“No comment,” Val Jean said.

“That means yes,” contestant Suzanne Winn said.

Bravo described the video clip as a “confrontation,” although Val Jean’s coyness was met with laughs and howls of approval from his co-stars.

Val Jean’s “Chef Academy” profile can be found at BravoTV.com.

According to the IAFD, Val Jean has appeared in more than 250 adult titles.

PORTLAND, Ore. — Becky Burke, product sales manager and Tanya, an Empire Labs product designer, were guests on yesterday’s episode of “Portland Sucks” Internet radio show.

The Empire Labs representatives discussed the company’s most popular products, including the Clone-A-Willy and the process of replicating body parts.

According to the show’s host, the samples brought to them were replicas of fingers, a fist and foot. They described the material used as being silicone-based, phthalate-free and not harmful to the body because of strict standards for shipping to Europe.

“It feels like oatmeal when you stick something in, then it comes out feeling like jello,” one of the women from Empire Labs said.

While Clone-A-Willy makes a replica of a penis, if a customer wants a replica of a penis and testicles included, Empire Labs offers the Make Your Own Dildo kit.

Empire Labs cloning kits create very detailed replicas, the company’s representatives said. The texture and veins clearly appear and finger replicas will even leave prints. Burke and Tanya discussed having to cut off the tips of finger replicas when presented at exhibitions out of fear that they will be stolen and left behind at a crime scene.

Clone-A-Willy also is available for creating chocolate, candle and soap-on-a-rope replicas. The item’s biggest buyers are soldiers, truckers and people in long-distance relationships, they said.

The Clone-A-Pussy is only available for chocolate replicas and cannot be penetrated, it only molds a vagina aesthetically, Empire Labs’ representatives said.

The Clone-A-Willy is available online on the company’s website, Spencer’s Gifts locations, adult stores and soon will be offered on Drugstore.com, they said.

Burke and Tanya also discussed Empire Labs’ other products, including finger vibes, vibrating tongue rings and Love Shots, the male enhancement energy drink.

HOLLYWOOD, Calif. — Hustler Hollywood will celebrate its 11th year of operation on the Sunset Strip on Dec. 3.

Hustler founder and free speech crusader Larry Flynt will be on hand to show his support for his retail chain.

Hustler Hollywood also will feature a book signing for industry photography Holly Randall. Attendees will have the opportunity to purchase an advance copy of her book, “Erotic Dream Girls,” before its official release. Randall shoots photos for Suze.net and centerfolds for Hustler.

Signing autographs alongside Randall performers Kayden Kross and Aria Giovanni who are featured models in her book.

“This has been one amazing ride. I’m very excited about the release of ‘Erotic Dream Girls,’” Randall said. “All the girls in my book are not only incredibly beautiful women, but they are also my friends. That really made it a very rewarding experience for me.”

Flynt opened Hustler Hollywood in 1998 and carries adult toys, DVDs and Hustler brand apparel.

“The Hustler Hollywood stores have had the best year yet,” Flynt said. “I’m excited to celebrate its success at the store that started it all.”

The event will take place from 7-9 p.m. at the Hustler Hollywood Sunset Store, located at 8920 Sunset Blvd., in West Hollywood.

VANCOUVER, British Columbia — Eros & Isis, Loving Inspiration Inc. has launched a new line of adult toys based on imagery from the film industry and inspired by the beauty of antique heirlooms.

Company CEO and fonder Iesza Jessica said she decided to design the new line of toys after she found the current selection of adult toys wanting. She said she drew on her experience as a model-maker for the mainstream film industry to guide her design of the new line of silicone toys.

The company describes its new line of toys as “interactive art.” Each of the toys resembles a brass-plated ornament typically fopund in Victorian-era townhomes. For example, one dildo could double as the finial on the top of an old oil lamp, but according to the company, the seemingly hard toy is “soft and warm” to the touch, and made of food-grade, non-toxic silicone.

Eros & Isis also carries a line of lingerie that aims to be eco-friendly as well by eschewing wires and clasps and instead fastening entirely with ribbons and ties.

Representatives for Eros & Isis added that the company chose to keep production of its toys in North America — specifically, British Columbia — to reduce shipping costs and help make the company more green.

CHICAGO — Playboy Enterprises Inc. on Monday promoted Jimmy Jellinek to chief content officer.

Jellinek, who was a creative director at Heavy.com and led Maxim as editor-in-chief before Playboy tapped him as editorial director in October 2008, will oversee content development for all of Playboy’s media properties, including print, online, mobile, television, film and radio.

The position reports to Hugh Hefner, Playboy’s founder, editor-in-chief and chief creative officer. Jellinek will be based in Chicago.

“Jimmy intuitively understands our 21st century culture,” Hefner said. “His creativity and ability to produce provocative content for Playboy magazine and Playboy.com make him an excellent choice to serve as chief content officer. “The inherent opportunities in his new position will complement all of Playboy’s divisions.”

Earlier this year, Playboy consolidated its print and online operations and redesigned Playboy.com, creating multi-platform advertising opportunities around its content.

The company said that in the past year approximately 50 percent of the company’s advertisers bought both Playboy magazine and Playboy.com.

“Integration of Playboy content across media properties will create more opportunities for advertisers to reach viewers and readers,” Jellinek said.. “Working with Hef and our creative team, we can create a seamless, enhanced fusion between our media properties and maintain Playboy’s role as the source for unique lifestyle content.”

LOS ANGELES — A number of online adult companies are gearing up for the Affiliate Convention, which begins Thursday at the Hyatt Regency Century Plaza.

The free, two-day conference and trade show concentrates on the needs and concerns of affiliate marketers. In its second year, the show includes two days of training, general and targeted sessions, as well as an exhibit hall.

Numerous companies that are connected to the online adult business plan to attend, including CommerceGate, Webbilling and Got Web Host, among others.

Bjorn Skarlen, CEO of CommerceGate, said that he’s excited to pitch the company’s unique processing model where clients can elect bundled payment processing solutions.

“This convention will offer a great venue for us to show Affiliates and online merchants why the flexibility and security of CommerceGate is so valuable and beneficial for companies interested in maximizing their revenue,” Skarlen said.

Another processor, Webbilling, also hopes to look for new customers.

“I love to attend affiliate shows because there are two opportunities to raise awareness for the potential the Webbilling solutions provide: by speaking directly to merchants attending the show and also in educating affiliates in what to consider when choosing a sponsor,” said Ines Petersen, Webbilling’s global operations director.

It’s the first year Got Web Host execs will attend the show.

“We have heard nothing but good things about Affiliate Convention and decided that this was an event that we should attend,” Got Web Host’s Lloyd Brown said. “As one of our target demographics is affiliates, we decided that sponsoring the Affiliate Bash would be a great way to give back to those that have supported us for so many years.”

The Affiliate Bash will take place on Thursday at the Aqua Lounge in Beverly Hills.

Darren Blatt, of D-Money Productions and assistant Affiliate Bash organizer, said the event will be “extremely classy with a legendary concert performance by Shock G and DJ Fuze, both original Digital Underground members.”

“We also have a surprise guest performing with them,” he said.